Bachelor of Business (Digital Marketing) – Academies Australasia Polytechnic

BACHELOR OF BUSINESS
(DIGITAL MARKETING)

Bachelor of Business (Digital Marketing)

Sydney & Melbourne

The Bachelor of Business (Digital Marketing) is the newest AAPoly’s bachelor’s degree in digital marketing with a business focus. The course will equip students with the skills and techniques required to develop, implement and manage campaigns. Students will learn to manage multidisciplinary, data-driven digital marketing solutions, and develop meaningful approaches to continually evolving trends to measure and optimise traffic. The course will also prepare students to undertake relevant industry certifications, such as the Google Fundamentals of Digital Marketing certification.

Students will acquire high level career and work-ready skills in business economics, consumer behaviour, digital business communication, problem solving, negotiation, team building, organisational analysis and coherent strategic thinking in current and emerging Digital Marketing practices within an enterprise. Our experienced teaching staff will ensure readiness for different career roles in large, medium and small organisations, both in the private and government sectors.

First Year
Subject Code	Subject Name
MGK1202	Principles of Digital and Social Media Marketing (M)
ICT1101	Technology and Innovation (C)
MGK1201	Marketing: Defined, Planned and Delivered (C)
MGM1201	Introduction to Management (C)
MGE1201	Economics for Business (E)
MGH1201	Foundations of Human Resource Management (E)
AFA1201	Accounting for Managers (E)
CYB1101	Introduction to Cybercrime (E)
MGL1201	Business Law (E)
Note: Students must undertake 4 out of 5 Second Year electives

Second Year
Subject Code	Subject Name
MGC2201	Communication for Business Professionals (C)
MGK2202	Entrepreneurship and Innovation (M) ³
MGK2203	Consumer Behaviour (M) ⁴
MGK2204	Digital Marketing Channels and Advertising (M)⁵
MGM2204	Contemporary Issues in the Global Business Environment (E)³
MGH2202	Negotiation in the Business Environment (E) ^3&10
MGH2203	Organising People at Work (E) ¹⁰
MGM2202	Principles of Responsible Management (E) ³
MGM2203	Project Management (E) ^1&3
AFA2202	Integrated Business Finance (E)⁹
CYB2101	Cyber Security Principles (E)¹
CYB2102	Cyber Law, Privacy and Ethics (E)²
CYB2103	Cyber Risk Management (E)³
Note: Students must undertake 4 out of 9 Second Year electives

Third Year
Subject Code	Subject Name
MGK3201	Big Data and Marketing Analytics (M)⁶
MGK3202	Digital Futures (M)⁷
MGK3204	Public Relations (M)⁸
MGK3205	Digital Marketing and New Media (M)⁸
BBU3101	Professional Development for Emerging Leaders (C)¹¹
BBU3102	Applied Business Challenge A (C)¹¹
BBU3103	Applied Business Challenge B (C)¹¹
BBU3104	Business Analytics (C)¹

Note: Business Core (C), Digital Marketing Major (M), Elective (E)

The Business Core and Digital Marketing Major subjects are compulsory.

Subject with ^(number/s) indicates subject has prerequisite(s)

¹ ICT1101 Technology and Innovation
² MGL1201 Business Law
³ MGM1201 Introduction to Management
⁴ MGK1201 Marketing: Defined, Planned and Delivered
⁵ MGK1202 Principles of Digital and Social Media Marketing
⁶ MGK2203 Consumer Behaviour
⁷ MGK2202 Entrepreneurship and Innovation
⁸ MGK2204 Digital Marketing Channels and Advertising
⁹ AFA1201 Accounting for Managers
¹⁰ MGH1201 Foundations of Human Resource Management
¹¹ Minimum 240 credit points

Degree Courses

Courses offered in Sydney & Melbourne only

Courses offered in Sydney, Melbourne and Perth