Int Marketing and Communication – Academies Australasia Polytechnic

Marketing and Communications

In today’s business, marketing plays a vital role in understanding consumers and markets to enable companies to make more profitable and more effective decisions. In every sector of the economy, public, private or not for profit, marketing is critical to the success of every business.

Managing the marketing process requires certain knowledge of both the marketplace and the implications of the marketing mix.

Our nationally recognised courses provide you with this knowledge.

The courses will enable you to achieve your ambitions easily and provide access to positions in the various sectors of the industry such as Advertising, Direct Marketing, Promotion Marketing and Marketing Research.

BSB40820 Certificate IV in Marketing and Communication

Subject	Unit Code and Title
Marketing Presentation	BSBCMM411 Make presentations BSBCRT412 Articulate, present and debate ideas
Digital Communication	BSBMKG437 Create and optimise digital media BSBMKG442 Conduct e-marketing communications
Social Media I	SIRXECM002 Prepare digital content SIRXMKT006 Develop a social media strategy
Marketing Activities	BSBMKG433 Undertake marketing activities BSBMKG439 Develop and apply knowledge of communications industry
Consumer Behaviour	BSBMKG435 Analyse consumer behaviour BSBWRT411 Write complex documents
Marketing Meetings	BSBTWK503 Manage meetings BSBTEC303 Create electronic presentations
Vocational/ Employment Outcome	Entry level Marketing and Communication Officer, Customer Service Advisor, Office Administration Assistant, Sales Employee

BSB50620 Diploma of Marketing and Communication*

Subject	Unit Code and Title
Marketing Opportunities	BSBMKG541 Identify and evaluate marketing opportunities
Marketing Mix	BSBMKG542 Establish and monitor the marketing mix
Social Media II	SIRXMKT006 Develop a social media strategy SIRXMKT007 Develop a digital marketing plan
Marketing Communication Plan	BSBMKG552 Design and develop marketing communication plans
Marketing Project	BSBPMG430 Undertake project work
Customer Service	BSBOPS505 Manage organisational customer service
Marketing Content	BSBMKG555 Write persuasive copy
Market Research	BSBMKG543 Plan and interpret market research BSBMKG544 Plan and monitor direct marketing activities
Marketing Audit	BSBMKG545 Conduct marketing audits
Personal Development	BSBPEF501 Manage personal and professional development
Vocational/ Employment Outcome	Sales Manager, Product Manager, Public Relations Manager, Marketing Manager, Campaign Manager, Marketing Coordinator, Marketing Team Leader

BSB60520 Advanced Diploma of Marketing and Communication**

Subject	Unit Code and Title
Marketing Strategy	BSBMKG621 Develop organisational marketing strategy
Marketing Process	BSBMKG622 Manage organisational marketing processes
Digital Strategy	BSBTEC601 Review organisational digital strategy
Marketing Plan	BSBMKG623 Develop marketing plans
Innovation and Change	BSBSTR601 Manage innovation and continuous improvement
International Marketing Programs	BSBMKG625 Implement and manage international marketing programs BSBOPS601 Develop and implement business plans
Business Networks	BSBTWK601 Develop and maintain strategic business networks
Public Relations	BSBMKG628 Lead organisational public relations
Organisational Change	BSBLDR601 Lead and manage organisational change
Advertising Campaigns	BSBMKG626 Develop advertising campaigns BSBMKG627 Execute advertising campaigns
Vocational/ Employment Outcome	Client Services Executive, Marketing Director, Advertising Account Director, Client Services Director, Marketing Strategist, Advertising Account Planning Manager, Marketing Manager

*Direct Entry into Diploma of Marketing and Communication (BSB50620) is possible if students have the following:

Completion of the BSB42415 Certificate IV in Marketing and Communication, OR
Completion of the following units or equivalent competencies: BSBCMM411 Make presentations, BSBCRT412 Articulate, present and debate ideas, BSBMKG433 Undertake marketing activities, BSBMKG435 Analyse consumer behaviour, BSBMKG439 Develop and apply knowledge of communications industry, BSBWRT411 Write complex documents, Equivalent competencies are predecessors to these units, which have been mapped as equivalent.OR
Two years equivalent full-time relevant work experience.

** Direct entry into Advanced Diploma of Marketing and Communication (BSB60520) is possible if students have the following:

Completion of the BSB52415 Diploma of Marketing and Communication, OR
Completion of the following units or equivalent competencies: BSBMKG541 Identify and evaluate marketing opportunities, BSBMKG542 Establish and monitor the marketing mix, BSBMKG552 Design and develop marketing communication plans, BSBMKG555 Write persuasive copy, BSBPMG430 Undertake project work, Equivalent competencies are predecessors to these units, which have been mapped as equivalent. OR
Four years equivalent full-time relevant work experience.

Degree Courses

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Courses offered in Sydney, Melbourne and Perth

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