Marketing and Communications
In today’s business, marketing plays a vital role in understanding consumers and markets to enable companies to make more profitable and more effective decisions. In every sector of the economy, public, private or not for profit, marketing is critical to the success of every business.
Managing the marketing process requires certain knowledge of both the marketplace and the implications of the marketing mix.
Our nationally recognised courses provide you with this knowledge.
The courses will enable you to achieve your ambitions easily and provide access to positions in the various sectors of the industry such as Advertising, Direct Marketing, Promotion Marketing and Marketing Research.
Certificate IV in Marketing and Communication (BSB42415)
| Subject | Unit Code and Title |
|---|---|
| Interpersonal Communication | BSBCMM401 Make a presentation BSBCRT401 Articulate, present and debate ideas BSBMGT407 Apply digital solutions to work processes BSBWRT401 Write complex documents |
| Market Profiling | BSBMKG401 Profiile the market BSBMKG408 Conduct market research BSBPRO401 Develop product knowledge |
| Marketing Communication I | BSBMKG417 Apply marketing communication across a convergent industry BSBMKG418 Develop and apply knowledge of marketing communication industry CUAWRT401 Edit texts |
| Consumer Behaviour | BSBMKG419 Analyse consumer behavior BSBMKG409 Design direct response offers |
| Vocational/ Employment Outcome | Entry Level Marketing and Communication Officer, Customer Service Advisor, Office Administration Assistant, Sales Employee |
Diploma of Marketing and Communication (BSB52415)
| Subject | Unit Code and Title |
|---|---|
| Marketing Communication II | BSBMKG523 Design and develop an integrated marketing communication plan BSBADV503 Coordinate advertising research BSBADV507 Develop a media plan BSBMKG510 Plan e-marketing communications |
| Marketing Trends | BSBMKG507 Interpret market trends and developments BSBDES602 Research global design trends BSBMKG501 Identify and evaluate marketing opportunities |
| Marketing Project | BSBPMG522 Undertake project work |
| Marketing Research | BSBMKG506 Plan market research BSBMKG508 Plan direct marketing activities |
| Marketing Audit | BSBMKG514 Implement and monitor marketing activities BSBMKG515 Conduct a marketing audit |
| Vocational/ Employment Outcome | Marketing Assistant, Public Relations Assistant, Marketing Research Assistant, Project Coordinator, Assistant Product Manager, Assistant Marketing Manager, Assistant Sales Executive |
Advanced Diploma of Marketing and Communication (BSB61315)
| Subject | Unit Code and Title |
|---|---|
| Promotional Marketing | BSBADV602 Develop an advertising campaign BSBADV603 Manage advertising production BSBADV604 Execute an advertising campaign BSBADV605 Evaluate campaign effectiveness |
| Marketing Strategies | BSBMKG605 Evaluate international marketing opportunities BSBMKG606 Manage international marketing programs BSBMKG608 Develop organizational marketing objectives BSBMKG611 Manage measurement of marketing effectiveness BSBMKG603 Manage the marketing process |
| Marketing Plan | BSBMKG609 Develop a marketing plan BSBMGT616 Develop and implement strategic plans |
| Leadership | BSBMGT605 Provide leadership across the organisation |
| Vocational/ Employment Outcome | Marketing Assistant, Marketing Coordinator, Public Relations Assistant, Product Manager, Account Manager, Project Coordinator |
Please see How to apply
AAPoly Application for Enrolment Form
AAPoly Student Assessment Form (if applicable)
Send application to applications@aapoly.edu.au