Marketing and Communications

In today’s business, marketing plays a vital role in understanding consumers and markets to enable companies to make more profitable and more effective decisions. In every sector of the economy, public, private or not for profit, marketing is critical to the success of every business.

Managing the marketing process requires certain knowledge of both the marketplace and the implications of the marketing mix.

Our nationally recognised  courses provide you with this knowledge.

The courses will enable you to achieve your ambitions easily and provide access to positions in the various sectors of the industry such as Advertising, Direct Marketing, Promotion Marketing and Marketing Research.

Certificate IV in Marketing and Communication (BSB42415)

SubjectUnit Code and Title
Interpersonal Communication BSBCMM401 Make a presentation
BSBCRT401 Articulate, present and debate ideas
BSBMGT407 Apply digital solutions to work processes
BSBWRT401 Write complex documents
Market ProfilingBSBMKG401 Profiile the market
BSBMKG408 Conduct market research
BSBPRO401 Develop product knowledge
Marketing Communication IBSBMKG417 Apply marketing communication across a convergent industry
BSBMKG418 Develop and apply knowledge of marketing communication industry
CUAWRT401 Edit texts
Consumer BehaviourBSBMKG419 Analyse consumer behavior
BSBMKG409 Design direct response offers
Vocational/ Employment OutcomeEntry Level Marketing and Communication Officer, Customer Service Advisor, Office Administration Assistant, Sales Employee

Diploma of Marketing and Communication (BSB52415)

SubjectUnit Code and Title
Marketing Communication IIBSBMKG523 Design and develop an integrated marketing communication plan
BSBADV503 Coordinate advertising research
BSBADV507 Develop a media plan
BSBMKG510 Plan e-marketing communications
Marketing TrendsBSBMKG507 Interpret market trends and developments
BSBDES602 Research global design trends
BSBMKG501 Identify and evaluate marketing opportunities
Marketing ProjectBSBPMG522 Undertake project work
Marketing Research BSBMKG506 Plan market research
BSBMKG508 Plan direct marketing activities
Marketing AuditBSBMKG514 Implement and monitor marketing activities
BSBMKG515 Conduct a marketing audit
Vocational/
Employment Outcome
Marketing Assistant, Public Relations Assistant, Marketing Research Assistant, Project Coordinator, Assistant Product Manager, Assistant Marketing Manager, Assistant Sales Executive

Advanced Diploma of Marketing and Communication (BSB61315)

SubjectUnit Code and Title
Promotional MarketingBSBADV602 Develop an advertising campaign
BSBADV603 Manage advertising production
BSBADV604 Execute an advertising campaign
BSBADV605 Evaluate campaign effectiveness
Marketing StrategiesBSBMKG605 Evaluate international marketing opportunities
BSBMKG606 Manage international marketing programs
BSBMKG608 Develop organizational marketing objectives
BSBMKG611 Manage measurement of marketing effectiveness
BSBMKG603 Manage the marketing process
Marketing PlanBSBMKG609 Develop a marketing plan
BSBMGT616 Develop and implement strategic plans
LeadershipBSBMGT605 Provide leadership across the organisation
Vocational/
Employment Outcome
Marketing Assistant, Marketing Coordinator, Public Relations Assistant, Product Manager, Account Manager, Project Coordinator